You cannot rely on traditional marketing methods anymore. Business world has completely changed so as Marketing. Technology has empowered human beings. Electronic gadgets in combination with the internet and social media have made our lives more comfortable, easy and better. It has revolutionized the business world too. Everything is just a click away from you. People love to spend hours on their favorite social media websites like Facebook, Instagram, twitter etc. We are more digitally connected with our family, friends or colleagues. Digital world also gives us the liberty to connect with your brands online. Online shopping is the most preferred method of shopping nowadays. E-commerce companies like Amazon, Flipkart and Myntra are giving huge discounts and offers to woo the customers. Apart from shopping, people use social media to connect and interact with friends, family or colleagues. Due to this there is a huge traffic on social media. Companies and brands now have to spend on online advertising & marketing more than the traditional marketing. Brands now can connect and interact with billions of customers around the world. Such change in the taste and preference in consumers gave rise to Digital or Online Marketing.
What is Digital Marketing?
Digital Marketing is a form of marketing that uses electronic devices and the internet. The marketing of products and services online by leveraging other digital channels like search engines, social media, email, blogs, websites and online video streaming websites like YouTube. Digital marketing is vital for any business and helps in promotion and awareness of a brand. People consume a lot of information and content on the internet and social media and they want to know more about their favorite brands and products. Digital Marketing has evolved much in the last 3 years. Organic marketing is almost dead and paid marketing and advertising have more reach and potential.
Digital Marketing now and post-COVID
COVID has turned the business world upside down. With huge losses companies and brands are finding it difficult to survive. People are quarantined in their homes but are connected with the world thanks to the internet and electronic devices. People are now spending more time on social media and the internet and due to this, brands need to change their business strategy. Every brand big or small needs to go digital this year and stay afloat in such crisis. A website or a blog can do wonders for your business. Plus social media channels can significantly grow your brand’s reach. If brands stay digitally connected with the customers now, they will benefit hugely, as customers will throng the shopping malls and retail stores to shop their favorite products.
Though Digital Marketing will prove costly, it will definitely help in creating brand awareness. Brands who will avoid going digital might suffer when the situation becomes normal. So, brands must invest in online advertising, Facebook ads, and Google ads. Brands should produce engaging content and use video marketing effectively. So, Digital marketing is a must for every business.
Yukti Kumar @ Samacharline
